Helping Lotus capture the essence of their entire range for their brand refresh in Photo and Film.

Photo/Video – Photos for all the range and a Film

The Project

We helped McCann Erickson and Ian Winstanley with a big project. To help them deliver stunning visuals of the entire Lotus sports car range for Advertising and Brochures, and with a very short deadline.

How We Helped

We travelled out to Germany and Austria armed with rough images after consultation with the art director and found some splendid locations in the form of the legendary Nürburgring, Munich and the Lakes and Mountains of Austria.

The shoot was a demanding one over three weeks and we supplied shooting rigs and operators, lighting and technicians as well as casting and co producing a film for use at the Paris Motorshow.

“Once again, it was a pleasure working with Bill and the ScreenEuropa team with a very demanding shoot in terms of quality and deadlines. They just get stuck in and get things sorted out, which is precisely what we needed for this project!”

Ian Winstanley, Photographer

Results

The images shot were stunning, being featured in the coolbrands review among others. Check out some of the photos at the top of this page.

We’re here to help you with your project no matter what stage you’re at. So please call or mail us with any questions you might have.v